Evgeniy Kiriushin – 1xBet – Taking to the World Glass battle in 52 languages
Established in 2007, 1xBet is a fast-growing company in the sports gambling space, with a system focused on providing the maximum number of occasions and the highest degree of localisation.
We caught up with the company’s Head of Business Development Evgeniy Kiriushin to discuss lessons learned in 2017, utilising sponsorship and social mass media opportunities in 2018, and getting ready for this summer season’s FIFA World Glass in Russia.
SBC: What exactly are the biggest lessons discovered you have discovered, and what exactly are your key goals for 2018?
EK: On the main one hand, days gone by yr for our company ended up being very extreme, but on the other hand it turned out to be rich in all sorts of accomplishments and, of course, lessons. As the most crucial thing, our technique for creating a bookmaker product with the utmost number of occasions, markets, and the highest chances has been worthwhile.
We recognize that we arranged a very higher level for the entire bookmaker companies’ market and, first, for ourselves. It is not easy to offer wagers on so many events in sports activities and live sections at such odds. I can say more; for most present bookmakers this is merely beyond their power. However, we have learnt (and the this past year only confirms it) that people need to provide customers only the best thing.
In many ways, our product is truly unique and is developing with an unprecedented rate. I believe that’s why users from around the globe choose our bookmaker company with increasing rate of recurrence.
The second important lesson for our company was that by developing a high-quality bookmaker product, you become interesting not and then ordinary users, but also to companions who will be ready to build their business in this field. This year, we noticed a great interest inside our platform, so we have seriously considered the development of an unbiased b2b direction.
SBC: The World Cup is http://1xbet-giris.xyz/bonus/ set to give a key battleground for bookmakers in 2018; given that your platform has been translated in 49 languages, do you consider localisation is a stick out feature for 1xWager?
EK: The World Glass is a significant event for any bookmaker company. Especially when it takes put in place a country what your location is the main at the marketplace. I believe that people are well prepared because of this event and appearance forwards to serious development and attracting a wide array of users from all over the world.
Of course, now the fact that our platform is translated into 49 dialects (at the start of 2018 you will see 52 of these already), we’ve 24/7 support in 27 languages, it distinguishes us from competition. I could say that no bookmaker company can boast such lots of localizations which degree of service. Unquestionably, this is an outstanding feature of the platform, which will help us to develop success further.
SBC: You have positioned great emphasis on offering more payment types and currencies than your competitors; how important is it to cater for different deposit and withdrawal preferences, particularly in the big CIS locations?
EK: Stable and various payment methods are a necessary part of the service of any bookmaker company. And the more of these – the far more convenient it is for the user in virtually any market. Nowadays, we also go beyond any rival at the amount of integrated payment systems.
We are always prepared to provide maximum amount of solutions to deposit a merchant account and withdraw for customers in any market. We consider this to participate our global strategy; if in a few place on the planet customers want to pay with stones or shells, we are the first to provide customers with this service. By the way, we will also be the first to open a bookmaker office on the Moon and Mars.
SBC: How will you effectively utilise your sponsorship of La Liga to promote 1xWager products before next summer months’s showpiece event?
EK: Next calendar year, we have very serious plans to activate sponsorships with La Liga, Serie A. We discuss new sponsorship agreements with the English Premier League and a number of championships in Africa and Latin America. We guarantee you many surprises. As for the time of the 2018 World Glass, we will surely form our marketing activities taking this event into consideration.
SBC: Social media marketing has been earmarked as a key component of World Cup promotion; is there a plan set up for 1xBet in this field?
EK: Obviously, yes. As you can plainly see, 1xBet is very mixed up in online marketing area. We spend a huge amount of effort and money on promotion using all popular networks and sites. However, the possibilities of SMM-promotion for bookmakers are very limited in comparison to other types of business. However, our company use any opportunities in this area.