Evgeniy Kiriushin – 1xBet – Taking to the World Glass fight in 52 languages
Founded in 2007, 1xWager is a fast-growing company in the sports betting space, with a platform centered on providing the maximum number of events and the best degree of localisation.
We swept up with the company’s Head of Business Development Evgeniy Kiriushin to discuss lessons learned in 2017, utilising sponsorship and sociable media opportunities in 2018, and planning for this summer months’s FIFA World Glass in Russia.
SBC: What are the largest lessons discovered you have learned, and what are your key goals for 2018?
EK: On the main one hand, the past year for our company ended up being very extreme, but on the other hand it ended up being rich in all sorts of accomplishments and, of course, lessons. As the most crucial thing, our strategy for developing a bookmaker product with the maximum number of events, markets, and the highest odds has been worth it.
We understand that we established a very advanced for the entire bookmaker companies’ market and, first, for ourselves. It isn’t easy to provide bets on so many events in sports and live sections at such chances. I can say more; for most present bookmakers this is merely beyond their power. However, we’ve learnt (and the this past year only confirms it) that people need to offer customers only a very important thing.
In many ways, our product is actually unique and it is developing with an unprecedented velocity. I think that’s why users from all over the world choose our bookmaker company with increasing frequency.
The second important lesson for our company was that by making a high-quality bookmaker product, you feel interesting not only to normal users, but also to partners who will be ready to build their business in this field. This year, we noticed a great interest inside our platform, so we have seriously considered the development of an unbiased b2b direction.
SBC: The World Cup is set to give a key battleground for bookmakers in 2018; given that your system has been translated in 49 dialects, do you think localisation will be a stick out feature for 1xBet?
EK: The World Glass is a significant event for any bookmaker company. Particularly when it takes put in place a country what your location is the number one at the market. I think that people are ready because of this event and look forwards to serious growth and attracting a huge number of users from all over the world.
Of course, now the actual fact that our platform is translated into 49 dialects (at the beginning of 2018 you will see 52 of them already), we’ve 24/7 support in 27 dialects, it distinguishes us from rivals. I can say that no bookmaker company can boast such lots of localizations and this degree of service. Unquestionably, this is an exceptional feature of the platform, which will help us to develop success further.
SBC: You have positioned great emphasis on offering more payment types and currencies than your competition; how important could it be to cater for different deposit and withdrawal preferences, especially in the big CIS locations?
EK: Steady and different payment methods are essential parts of the service of any bookmaker company. And the more of these – the far more convenient it is perfect for the user in virtually any market. Nowadays, we also exceed any rival at the amount of integrated payment systems.
We are always prepared to provide maximum number of solutions to deposit a merchant account and withdraw for customers in virtually any market. We consider this to be part of our global strategy; if in some place on the earth customers want to pay with stones or shells, we will be the first ever to provide customers with this service. By the way, we may also be the first ever to open a bookmaker office on the Moon and Mars.
SBC: How can you effectively utilise 1xbet ios your sponsorship of La Liga to promote 1xWager products before next summertime’s showpiece event?
EK: Next year, we’ve very serious programs to activate sponsorships with La Liga, Serie A. We discuss new sponsorship agreements with the British Premier Little league and a number of championships in Africa and Latin America. We guarantee you many surprises. For the period of the 2018 World Glass, we will surely form our marketing activities taking this event into account.
SBC: Social networking has been earmarked as a key component of World Cup promotion; is there a plan set up for 1xBet in this field?
EK: Obviously, yes. As you can see, 1xWager is very active in the online marketing area. We spend a huge amount of money and effort on promotion using all popular systems and sites. Unfortunately, the possibilities of SMM-promotion for bookmakers are very limited in comparison with other styles of business. However, our company will use any opportunities in this field.